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Podcast interviews with leading prospect research professionals and others

Prospect research professionals share their stories, tips, and commentary on topics that affect our fundraising work and our lives. We also sneak in guests from outside our field to shake up our perspective on fundraising and prospect research.

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  2. 144: Mary Petersen on Why Gift Officers Stall on New Prospects — and How to Start

144: Mary Petersen on Why Gift Officers Stall on New Prospects — and How to Start

Aug 3, 2026

Major gift coach, podcaster, and author Mary Petersen has spent 25 years in the field and she’s seen what happens when fundraisers don’t act on research, chase high-capacity but low-affinity prospects, and avoid making the first call. In this episode, she shares what the early discovery phase of major gift fundraising really looks like, and how researchers and development officers can work better together.

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