Preview Mode Links will not work in preview mode

Podcast interviews with leading prospect research professionals and others

Prospect research professionals share their stories, tips, and commentary on topics that affect our fundraising work and our lives. We also sneak in guests from outside our field to shake up our perspective on fundraising and prospect research.

  1. All Episodes
  2. 142: Tricia Marsherall on Clean Data, Clear Strategy, and How Donor Databases Really Work

142: Tricia Marsherall on Clean Data, Clear Strategy, and How Donor Databases Really Work

Jun 1, 2026

Tricia Marsherall, founder of Donor Database Experts, has seen it all: nonprofits convinced their database is broken, teams without a shared definition of "major gift," and the costly mistake of switching systems to solve a strategy problem. In this episode, she shares what thriving fundraising operations actually look like — and the preventative care every nonprofit needs.

Resources Mentioned

Read More on the Learning Edge Blog